2025 MKT-101: MARVELOUS TRUSTWORTHY BUILD AND ANALYZE CUSTOMER JOURNEYS USING MARKETING CLOUD SOURCE

2025 MKT-101: Marvelous Trustworthy Build and Analyze Customer Journeys using Marketing Cloud Source

2025 MKT-101: Marvelous Trustworthy Build and Analyze Customer Journeys using Marketing Cloud Source

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Tags: Trustworthy MKT-101 Source, Sample MKT-101 Questions Answers, MKT-101 Latest Exam Guide, New MKT-101 Test Testking, MKT-101 Learning Materials

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To pass the MKT-101 certification exam, candidates must demonstrate their knowledge of Marketing Cloud's core features and functionality, as well as their ability to use these tools to create effective customer journeys. Build and Analyze Customer Journeys using Marketing Cloud certification is a valuable credential for anyone who wants to work in the field of digital marketing or customer experience management.

Salesforce MKT-101 is an exam that tests your knowledge of building and analyzing customer journeys using Marketing Cloud. MKT-101 exam is designed for marketing professionals who want to improve their skills in creating targeted marketing campaigns and analyzing customer behavior.

Salesforce MKT-101 Certification Exam is ideal for marketing professionals, digital marketers, and marketing consultants who want to demonstrate their expertise in using Salesforce Marketing Cloud. Build and Analyze Customer Journeys using Marketing Cloud certification exam is also suitable for individuals who want to advance their career in digital marketing and customer experience management. MKT-101 exam consists of 60 multiple-choice questions and has a duration of 90 minutes.

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Sample MKT-101 Questions Answers - MKT-101 Latest Exam Guide

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Salesforce Build and Analyze Customer Journeys using Marketing Cloud Sample Questions (Q87-Q92):

NEW QUESTION # 87
When importing data into marketing cloud the list detective is triggered for which of the following?

  • A. Data Extenstions
  • B. List Model
  • C. Email Alias
  • D. Email Addresses

Answer: B


NEW QUESTION # 88
Northern Trail Outfitters (NTO) wants to send an email to all Contacts who have signed up for its newsletter, but have not joined its loyalty program. NTO has created a report in Sales Cloud which it will select using a Send Flow in Content Builder.
Which field name should be included in the report in addition to email address?

  • A. External ID
  • B. CampaignMember ID
  • C. Individual ID
  • D. Contact ID

Answer: D

Explanation:
The Contact ID field name should be included in the report in addition to email address when using a Send Flow in Content Builder. The Contact ID is a unique identifier for each contact in Sales Cloud and Marketing Cloud. It is required for sending emails to contacts using a Send Flow. The other field names are not required for this purpose. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_co_send_flow.htm&type=5 https://help.salesforce.com/s/articleView?id=sf.mc_co_contact_id.htm&type=5


NEW QUESTION # 89
An insurance company has launched a new campaign to target Individuals between 64 and 65 that are not yet enrolled and are opted into email. All subscriber data is stored in one data extension.
How should the marketer use low-code to create this segment?

  • A. Filter the .csv file before import.
  • B. Write a query to create a filtered data extension.
  • C. Create a data filter on the data extension.

Answer: A


NEW QUESTION # 90
The data team at Northern Trail Outfitters wants to send a daily report of all subscribers emailed in the last 24 hours to their Enhanced FTP Export folder. The file should contain unique email addresses.
At a minimum, which activities should be configured in Automation Studio to meet their requirements?

  • A. SQL Query, Data Extract, File Transfer
  • B. SQL Query, Filter, Data Extract
  • C. Filter, Data Extract, File Transfer

Answer: A


NEW QUESTION # 91
Northern Trail Outfitters has created child business units (BU) for their different regional offices. They want to limit subscriber records by BU, so users who are assigned to a BU can only view and send to Subscriber records in their region. A Profile Attribute named 'Region' associates a subscriber to a geographical region.
How could they ensure subscribers with a matching 'Region' Profile Attribute value are available in each BU?

  • A. Create a list in each BU and add subscribers with a matching Region to the list.
  • B. Select 'Define Subscriber Filter' for each BU on the BU Setup page and configure a condition to match the corresponding Profile Attribute.
  • C. Create a measure for each corresponding 'Region' Profile Attribute and include the measure in a Filtered Data Extension for each BU.
  • D. Open the the Profile Attribute Properties for the Region' Profile Attribute and select the 'Filter Subscribers by Attribute' option.

Answer: B

Explanation:
To limit subscriber records by BU based on the 'Region' profile attribute, Northern Trail Outfitters should select 'Define Subscriber Filter' for each BU on the BU Setup page and configure a condition to match the corresponding profile attribute. This will allow users who are assigned to a BU to only view and send to subscribers who have the same region value as their BU. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_co_business_unit_setup.htm&type=5


NEW QUESTION # 92
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